Pro-Bono Consulting • Research Triangle, NC

Strategy, insight, and empathy for the women building our communities.

A student-led consultancy from UNC-Chapel Hill delivering real financial, strategic, and marketing counsel to women-led small businesses across the Research Triangle — entirely pro-bono.

Founded at the University of North Carolina at Chapel Hill

To support and unlock the full potential of women-led businesses.

"Investing in women-led businesses is one of the highest-return moves anyone can make — financially and for the communities we all live in."

Why We Exist

Women-led businesses are one of the most underleveraged economic opportunities in the world. When women build and lead businesses, they create jobs, reinvest in families and communities, and reshape what's possible for those around them — yet they consistently receive less access to strategic resources, networks, and capital. We exist to close that gap with strategy and rigor.

Our Vision

A thriving ecosystem of women-led businesses in the Triangle area that have access to the strategic resources they need to grow, lead, and reshape what's possible for their communities.

Real strategy. Measurable outcomes.

We deliver the same caliber of strategic counsel that any growing business deserves — with the added advantage of genuine belief in your mission.

Financial & Pricing Strategy

Pricing audits, margin analysis, and cash flow planning. We help you understand your numbers and build a pricing strategy that reflects your value.

Marketing Research & Customer Insights

Competitive landscape analysis, customer segmentation, market sizing, and surveying. We give you the data to make confident decisions.

Marketing & Growth

Brand messaging, content strategy, social media, and customer acquisition. We help you tell your story and reach the customers who matter most.

AI Implementation

We help small businesses identify where AI tools can save time, reduce costs, and streamline day-to-day operations — and then implement them, from setup to training.

A structured engagement, built around you.

Every engagement is 4–6 weeks, entirely pro-bono, and designed to deliver real, measurable results.

01

Discovery

We learn your business inside and out — your challenges, your goals, and where strategic support can make the biggest impact.

02

Research & Analysis

Our team conducts rigorous primary and secondary research — financial modeling, competitive analysis, customer surveys, market sizing, and data-driven insight gathering.

03

Delivery

You receive a written report, supporting slide deck, and an in-person meeting to walk through our findings and strategic recommendations together.

04

Follow-Up

We check in 30 days after delivery to measure real outcomes and ensure our work is making a difference.

Ready to unlock your business's full potential?

Our services are entirely pro-bono. There is no cost to work with us.